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Nutrition specialist Mas Watad designed her own numerical system of classifying foods, called Dawsat. She launched with cofounder Tally Zingher the Dawsat Wellness Center. The business model revolves around the Dawsat advice, guidance, follow ups and tips to women and families that helps address weight loss/diabetes management for an Arabic speaking audience. In addition to its robust online activity, the company has made available a free app for smartphones, which now boasts over 30,000 users. Dawsat is operational in London, Nablus, Amman and Dubai.